The Download.
The Story.
Spacesaver Corporation wanted to position themselves as a thought leader within the public safety industry, specifically around storing and managing biological evidence. The intended audience was evidence technicians – a highly technical persona.
Research was conducted around the temperatures and conditions ideal for storing biological evidence. Interviews with external subject matter experts were also conducted. The paper was launched prior to a tradeshow and was able to generate 50+ new leads from this targeted audience.
Skills Used.
