The Story.
Purse-Less is a unique company that provides a very specialized product for women. They were starting from scratch with keyword research. I was hired to do research on appropriate keywords and develop the SEO strategy, and complete the website copywriting. There a few competitors in the market, and it was important to differentiate the Purse-Less product in both message and keyword phrases. I was able to create a strategy that made sense for them, and they currently rank #3 for one particular keyword phrase that was incorporated.
Skills Used.
